Tag Archives: Video Production

How to Get Your Nonprofit Message Out Using Video

By Julia Mace, Senior Communications Officer, The Greater Cincinnati Foundation

Your organization is fantastic, and you want people to know about its work. Or maybe you have a new leader or program you want to highlight.

Like you, we wanted to share our messages using video.

Here’s how we did it at The Greater Cincinnati Foundation.

Check out our latest videos

Our scenario

We were transitioning to a new CEO/President after 17 years. This was the perfect opportunity to remind or tell people what we do: The Greater Cincinnati Foundation is a charitable resource for a more vibrant and prosperous community so everyone can thrive.

Whether you use a professional production team or you own in-house tools, we hope our tips help you on your journey!

Where did we start?

First, we tapped in our fans:

  • We asked our donors to talk about why they partner with us to make a difference. It was more compelling to hear others talk about supporting our cause.
  • We contacted the nonprofits our donors support. We were able to show the wide range of our work by showing video of the many types of nonprofits our donors support.

We wrote a script:

  • Having key messages written will help you as you create your concept.
  • You can write a script yourself or hire a writer.
  • Scripts are helpful even when you want to capture your subjects in their own words, so you can guide your subject and give guidance if they are nervous.
  • When filming testimonials or taking b-roll video (supplemental video edited with the main shot), your script will keep you on track.

How did it come together?

Keep in mind things often go unplanned:

  • Like any project, there may be bumps. It may rain on a day you plan to shoot outside, or someone may not get back to you.
  • Don’t worry, it happens. And most likely, something better will work out.

Prep your subjects:

  • Communicate with your subjects. Make certain they know the script and like it. People are not going to want to say something they are not comfortable with or don’t agree on. Email them the script ahead of time, talk them through it, do whatever it takes to make them comfortable.
  • Ask your subjects to avoid wearing patterns on screen, they can be distracting. Watch out for jewelry, especially bracelets, to minimize clinking sounds.

How can we get people to see our video?

Reuse & Recycle

  • Repurpose your video. Our original video was 2:12 minutes. We also shortened it to use for a television spot.
  • We also used extra b-roll and interviews to create the additional video showcasing our donors.
  • Remember how we said to share it all over social media – we are doing the same for the new video.

Want more tips? See “Ten Video Tips for Nonprofits” by Nonprofit Technology Network 

Check out these videos for more inspiration

Our Sincere Thanks

We thank our video producer, Pippin Rush, LLC. We thank the following for appearing in this video: Wijdan Jreisat, Herb Robinson and Barbara Sferra, L-A and Jeff Stopa and Dianne Rosenberg.

We thank the following organizations for their assistance in the making of this video: Phil Mastman, The Carnegie, Children, Inc., Cincinnati Area Senior Services, Inc., Cincinnati Arts and Technology Center, Cincinnati Art Museum, Cincinnati Museum Center, Cincinnati Opera, Cincinnati Parks, Cincinnati Symphony Orchestra, Civic Garden Center of Greater Cincinnati, Contemporary Arts Center, Freestore Foodbank Cincinnati Cooks!, Music Hall, Shelterhouse, Santa Maria Community Services, and Tender Mercies.

Do you have any helpful tips for nonprofit videos? Share them in the comments below.

Julia Mace is the Senior Communications Officer of The Greater Cincinnati Foundation.